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A Practical Guide to Indie Game Marketing by Joel Dreskin

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Appendix 1

Glossary

Assets—content used for presenting the product to influencers through marketing materials; refers specifically to screenshots, videos, key art, logos, etc.

Brand / Branding—unique identity, personality and characteristics for attracting and retaining loyal customers.

Breakeven—threshold where product earnings reach the level of the total product development investment; breakeven calculations often include investments related to prototyping/research, marketing, sales, distribution and operation costs.

Bundle—when different items get combined together in an attractive, high-value package, e.g., multiple products sold together ...

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