Appendix 2

Marketing Fundamentals Worksheet

Whether you market your game yourself or work with outside specialists, this worksheet can help you crystallize key points in preparation for your full plan development. Chapter 2 covers concepts from this sheet in detail. If you work with an outside specialist and complete this worksheet for them in advance, they will benefit greatly from this prep work.

Your Elevator Pitch

Concise description of your game that you can deliver “within the time of a typical elevator ride”

Positioning Statement

How you position your game relative to other games in your target market; addresses how your game might compare ...

Get A Practical Guide to Indie Game Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.