Online and presenting data
As you know, we recommend that your writing be short and sweet. That’s even more true of the kinds of writing in this chapter.
Because of the way readers approach it and the constraints on their time, writing for the web should be clear and brief. Keep it very simple and very short, and focus on the absolute minimum necessary to get your message across. Blogs should be timely, updated regularly and succinct. E-mail is a forum that lends itself to brevity – if you have a lot to say, you can use an attachment.
Tables, graphs and charts are visual representations of numbers, or repeated data. Most people have a hard time with numbers, so tables, charts and graphs help them grasp what the numbers mean.