All the writing in this chapter is aimed at people beyond the library’s walls.
For scholarly work, you need to carefully consider how you portray your own institution. Don’t let internal politics creep into your work. Keep your language neutral and professional.
For teaching resources, don’t assume that the students know anything about the library and how it works. Your writing may be their first encounter with the library; make it count.
Audience: Librarians and students in the field.
Demographic or professional attributes: Will understand the specialized language of their discipline, or will be learning it.
Objective: To share scholarly research and work projects.
Idiosyncrasies: Most publishing librarians ...