A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Book Description

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Product Information

  • Title: A Practioner's Guide to Public Relations Research, Measurement and Evaluation
  • Author(s):
  • Release date: July 2010
  • Publisher(s): Business Expert Press
  • ISBN: 9781606491027