Book description
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Table of contents
- A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
- List of Titles
- Copyright
- Dedication
- Abstract
- Contents
- Preface
- Part I: Introduction to Public Relations Research, Measurement, and Evaluation
- Chapter 1: Introduction to Research and Evaluation in Public Relations
- Chapter 2: The Business of Public Relations
- Chapter 3: Measuring Public Relations Outcomes
- Part II: Qualitative Methods for Effective Public Relations Research, Measurement, and Evaluation
- Chapter 4: Secondary Research
- Chapter 5: Qualitative Research Methodologies
- Chapter 6: Content Analysis
- Part III: Quantitative Methods for Effective Public Relations Research, Measurement, and Evaluation
- Chapter 7: Survey Methodology
- Chapter 8: Statistical Analysis
- Chapter 9: Sampling
- Part IV: Wrapping Up
- Chapter 10: Best Practices in Public Relations Research, Measurement, and Evaluation
- Appendix: Dictionary of Public Relations Measurement and Research
- Notes
- References
Product information
- Title: A Practioner's Guide to Public Relations Research, Measurement and Evaluation
- Author(s):
- Release date: July 2010
- Publisher(s): Business Expert Press
- ISBN: 9781606491027
You might also like
book
Advances in Applied Mechanics
Advances in Applied Mechanics draws together recent significant advances in various topics in applied mechanics. Published …
book
Managing the Transition to IFRS-Based Financial Reporting: A Practical Guide to Planning and Implementing a Transition to IFRS or National GAAP
The one-stop guide to transitioning to IFRS financial reporting The International Financial Reporting Standards (IFRS) have …
book
Grab Your Audience’s Attention: First Impressions Set the Presentation On—or Off—Course
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your …
book
Managing the Matrix: The Secret to Surviving and Thriving in Your Organization
A comprehensive guide to excelling in a complex matrix organization Debra was not in a good …
