Appendix
Dictionary of Public Relations Measurement and Research
This booklet was prepared and edited by Dr. Don W. Stacks, University of Miami.
Commission on Public Relations Measurement & Evaluation Dictionary Editorial Board
Patricia Bayerlein
Gagen MacDonald
Dr. Kathryn Collins
General Motors
John Gilfeather
Roper ASW
Fraser Likely
Likely Communication
Strategies Ltd.
Marcia L. Watson
Editorial Assistant
University of Miami
Dr. Walter K. Lindenmann
PR Research & Measurement
Specialist
Dr. David Michaelson
Consultant
Dr. Tom Watson
Charles Sturt University
Dr. Donald K. Wright
University of South Alabama
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