Part I

Introduction and Strategic Landscape

The ambition of this book is to take up the challenging task of addressing how to adapt the corporation to compete on Business Analytics (BA). We share discoveries on how to transform the corporation to thrive in an analytics environment. We cover the breadth of the topic so that this book may serve as a practical guide for those working to better leverage analytics, to make analytics-based decisions.

Big Data

There has been a great deal of large talk about Big Data. One sensible definition of Big Data is that it comprises high-volume, high-velocity, and/or high-variety (including unstructured) information ...

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