Dictionary of Public Relations Measurement and Research
This booklet was prepared and edited by Dr. Don W. Stacks and Dr. Shannon A. Bowen
Commission on Public Relations Measurement & Evaluation Dictionary Editorial Board
Pauline Draper-Watts
Edelman Berland
Dr. David Geddes
The Cohl Group
Fraser Likely
Likely Communication Strategies Ltd.
Dr. Jim Macnamara
University of Technology Sydney
Dr. David Michaelson
Teneo Strategy
Lou Williams
The Lou Williams Companies LLC
Dr. Donald K. Wright
Boston University
Dictionary of Public Relations Measurement and Research1
@ Replies—sm/s/engagement. A key performance indicator (KPI) metric that provides evidence of Twitter activity; see also: Twitter, retweets
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Active Advocates—m/s/outtake/outcome ...
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