A Professional and Practitioner’s Guide to Public Relations Research, ­Measurement, and Evaluation, Second Edition

Copyright © Business Expert Press, LLC, 2014.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.

First published in 2010 by

Business Expert Press, LLC

222 East 46th Street, New York, NY 10017


ISBN-13: 978-1-60649-984-9 (paperback)

ISBN-13: 978-1-60649-985-6 (e-book)

Business Expert Press Public Relations Collection

Collection ISSN: 2157-345X (print)

Collection ...

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