A Profile of the United States Toy Industry

Contents

Acknowledgements
Introduction
Chapter 1	A Brief History of the U.S. Toy Industry
Chapter 2	The Toy Industry by Size and Category
Chapter 3	Product Still Rules
Chapter 4	Buying and Selling
Chapter 5	Creating Desire: Licensing, Advertising & Marketing
Chapter 6	The Money Game: The Financial Realities of the Toy Industry
Chapter 7	So You Still Want to Play?
Epilogue
Bibliography
Index