A Profile of the United States Toy Industry

Index

A

Action Figure

current market behavior, 20–22

history, 16–18

market status, 18–20

vs. transformers, 23–27

Advertising

television, 113–117

traditional, 117

American International Toy Fair, 81

Arts and Crafts

history, 27–28

market status, 28–30

succeed factors, 30

Auditing, 105–106

B

Baby dolls, 38

Building and construction toys

history, 31–32

market status, 32–35

succeed factors, 35–36

C

CARU. See Children’s Advertising Review Unit

Celebrity dolls, 96

Children’s Advertising Review Unit (CARU), 116

Collectible dolls

history, 47–48

succeed factors, 48

D

Dolls

baby dolls, 38

collectible dolls

history, 47–48

succeed factors, 48

fashion dolls, 42–43

feature dolls, 39–40

history, 36–37

large dolls, 38–39

market status, 38

mini dolls, 40–42