O'Reilly logo

A Profile of the United States Toy Industry by Christopher Byrne

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

A

Action Figure

current market behavior, 20–22

history, 16–18

market status, 18–20

vs. transformers, 23–27

Advertising

television, 113–117

traditional, 117

American International Toy Fair, 81

Arts and Crafts

history, 27–28

market status, 28–30

succeed factors, 30

Auditing, 105–106

B

Baby dolls, 38

Building and construction toys

history, 31–32

market status, 32–35

succeed factors, 35–36

C

CARU. See Children’s Advertising Review Unit

Celebrity dolls, 96

Children’s Advertising Review Unit (CARU), 116

Collectible dolls

history, 47–48

succeed factors, 48

D

Dolls

baby dolls, 38

collectible dolls

history, 47–48

succeed factors, 48

fashion dolls, 42–43

feature dolls, 39–40

history, 36–37

large dolls, 38–39

market status, 38

mini dolls, 40–42

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required