Chapter 7

Theater, Orchestra, Opera, and Dance Companies

So far, our discussion of performing arts companies has been at an aggregate level in the context of the industry’s historical development in America (Chapter 4) and the larger live entertainment ecosystem of promoters, venues, agents, artists, unions, and other players (Chapter 5 and 6). This chapter takes a deeper look at performing arts companies and their business models and competitive dynamics by art form. We focus on theater and orchestra companies, the two largest segments, followed by briefer reviews of opera and dance.

Performing arts companies come in four basic business types:

The simplest is a single production that performs in a single venue for some length of time, fixed ...

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