Chapter 1 offers an overview of the basic elements in a healthcare institution from an organizational perspective. It discusses human resources, core departmental functions, financing, and future challenges.

The healthcare industry is rich in history and development. It has experienced many periods of change and growth. To understand how the industry operates, Chapter 2 briefs some historical landmarks, paradigm shift, and changes in physical building code requirements. Legislative requirements and changing regulations’ impact on relevant constituents highlighted the complex and competitive nature of the industry.

Chapter 3 focuses on health care as a hybrid product and service commodity. Health care is analyzed from a marketing perspective. ...

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