Play It Forward: Forecasting the Future

Telling the future of the toy industry has an accuracy rate that is probably on par with that of a street corner psychic. It’s an industry whose doom is seen in every new technological innovation from television to the smartphone. It’s an industry where new trends in education and entertainment are perceived to be a threat.

The fact of the matter is that none of these fears have ever destroyed the traditional toy industry. Sure, technology has evolved at an almost mind-numbing pace. New modes of communication have changed how we interact and acquire information. But while this evolution has been fast, evolution of the human species is glacial in its speed. Thus, the needs and benefits of play as ...

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