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A Revolutionary Approach to Strategic Change

Video Description

Business leaders face a challenge to keep their firms competitive amid constant turbulence and disruption. Companies such as Borders and RIM have recognized the need for strategic change, but couldn't drive the organizational change needed to sustain business success. It often plays out the same: an organization, facing a real threat or eyeing a new opportunity, tries--and fails--to cram through a major transformation using a change process that worked in the past. But the old ways of setting and implementing strategy are no longer adequate. In this HBR webinar, John Kotter, foremost expert on leadership and transformation discusses a new approach to accelerate the achievement of their strategic initiatives in a rapidly changing environment.