Getting the Big Picture
It is instructive to reflect on the big picture concerning your findings before proceeding to summarize them in text form. First, notice the bivariate correlations from Table 14.8. The correlations between commitment and rewards, between commitment and investment size, and between commitment and alternative value are each significant and in the predicted direction. Only the correlation between commitment and costs is nonsignificant. These findings provide partial support for the investment model.
A somewhat similar pattern of results can be seen in Table 14.9 which shows that the beta weights and uniqueness indices for investment size and alternative value are both significant and in the predicted direction. Unlike correlations, ...
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