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A Strategic and Tactical Approach to Global Business Ethics by Lawrence A. Beer

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Chapter 6

Global Ethical Strategies and Conclusions

It does not do to leave a live dragon out of your calculations.

—J. R. R. Tolkien, The Hobbit or There and Back Again

A new road for ethical leadership presented by the author proposes that the definition has expanded beyond the original responsibility of a company vis-à-vis society and the environment. It is proposed that a moral abstract, basic questions of right and wrong, deeply affect “whether a company is operating in a contest of sustainability . . . in shareholder value calculations.”1 By housing this element within a leadership context, it follows that executive-leadership characteristics must include an ingrained ethical imperative in order to arrive at the single measurement criteria—shareholder ...

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