Introduction

WHETHER YOUR BUSINESS is large or small, whether your company manufactures printed circuit boards or plastic molding machines or sells handbags or lawn furniture, it is not unreasonable to expect that there is a crisis looming some time in its future. The reality is that no business or industry is immune from crisis. While our tendency is to think about major disasters that create havoc and impact whole communities—such as earthquakes, hurricanes, floods, or severe winter storms—for most businesses, the disaster is more likely to be on a smaller scale. For most businesses, disaster can come from an event that may not generate headlines, such as a water main break in the immediate area, a fire confined to a small section of their ...

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