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1. The Problem
1.1 A Tale of Two Worlds
1.2 Business Alignment Research
1.3 The IT Landscape Today
1.4 The Human Condition in Stereotypes
1.5 Whose Responsibility Is It to Align?
1.6 Is There Any Science Here?
1.7 The Goal of the Book
2. The Elements of Business
2.1 Predictability vs. Agility: Can They Co-Exist?
2.2 Who's Who in Business
2.4 How Businesses Succeed
2.5 Do These Principles Apply to the Public Sector?
2.6 Business Leaders' Perceptions of IT
2.7 Too Much Management?
3. The Science of Value
3.2 Engaging the Social Brain: Branding
3.3 The Cost and Value of Social Networks
3.4 Trust and Promises
4. The Key to Communication
4.1 Effective ...