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A Web for Everyone by Whitney Quesenbery, Sarah Horton

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CHAPTER 2

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People First: Designing for Differences

Know Your Audience

About Personas

What’s in the Personas?

Meet the Personas

Trevor

Emily

Jacob

Lea

Steven

Vishnu

Maria

Carol

Summary

It can be hard to think about using the web in ways that are different from your own experience. Your assumptions about use are based on your own experiences with social and work contexts, cultural norms, individual preferences, and your physical abilities. For example, some people can’t imagine reading a book without the tactile feel of print; others embrace ebooks both for the new reading experiences they offer and because they fit better into their lives in some ...

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