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A Web for Everyone by Whitney Quesenbery, Sarah Horton

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CHAPTER 3

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Clear Purpose: Well-Defined Goals

How Clear Purpose Supports Accessibility

How to Design for a Clear Purpose

Start with purpose and goals

Design for clarity and simplicity

Think “accessibility first”

Make templates accessible, too

Choose an accessibility strategy

Who Is Responsible for Clear Purpose?

Summary

Profile: Simple and Usable with Giles Colborne

A REAL WORLD EXAMPLE

OXO Products

Collection of OXO kitchen gadgets

The clarity of the design of the OXO products hides the attention to detail that makes them work so well.

Some of the best examples of purposeful design ...

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