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A Winner's Guide to Negotiating: How Conversation Gets Deals Done by Molly Fletcher

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7

Going Forward

Every April, two nights before the Masters golf tournament begins, about a dozen of us in the business of pro sports get together for dinner near Augusta National. On one of these evenings I found myself in conversation with Butch Harmon, one of the foremost swing coaches in the game and among the top-ranked teachers in the country.

The son of a pro golfer who won the 1948 Masters, Butch had watched several generations of the top players from inside the ropes and was the mechanic for some of the most highly tuned swings in the game.

“Butch, you work with some of the most incredible golfers in the world,” I said. “What’s different between these guys who are in the top 10 in the world and the rest who are trying to win?”

Butch answered ...

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