Free Sample fromMarketing to MillennialsReach the Largest and Most InfluentialGeneration of Consumers Ever

Jeff Fromm and Christie Garton

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Marketing to Millennials [print ISBN 978-0-8144-3322-5, $24.95; also available as an ebook] is an enlightening look at this generation of consumers, who wield $200 billion in buying power and are the largest generation of consumers so far. It is a practical plan for earning their trust and loyalty. Based on original market research, the book reveals how Millennials:

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