A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

PARTI

Lessons Learned from 200,000 A/B Tests (and Counting)

Having worked with thousands of different organizations on hundreds of thousands of different A/B tests, we've been able to distill some of the key principles and insights that any tester or testing team should have in mind as they make their first forays into testing. Part I addresses some of the typical questions that you might have about jumping in, starting with perhaps the biggest: “Where do I begin?”

And that's exactly where we pick up next.