Working with Video

The addition of video to a Web site can transform it. Video changes your site from a provider of text and still images to one that offers a rounder multimedia experience to your visitors.

You can employ video to do the following:

  • Offer a product or how-to demonstration.

  • Treat your visitors to an amusing video clip.

  • Display a recorded speech or other presentation or performance.

  • Provide a tour of your home (for example, if you're offering it by Web for sale) or company.

  • Show newsworthy video footage.

Naturally, however, you want the inclusion of video to fit. You wouldn't, for instance, do well to include a movie of your dog learning a new trick on a page where you're trying to sell people your mortuary's services. And because video ...

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