The addition of video to a Web site can transform it. Video changes your site from a provider of text and still images to one that offers a rounder multimedia experience to your visitors.
You can employ video to do the following:
Offer a product or how-to demonstration.
Treat your visitors to an amusing video clip.
Display a recorded speech or other presentation or performance.
Provide a tour of your home (for example, if you're offering it by Web for sale) or company.
Show newsworthy video footage.
Naturally, however, you want the inclusion of video to fit. You wouldn't, for instance, do well to include a movie of your dog learning a new trick on a page where you're trying to sell people your mortuary's services. And because video ...