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Absolute Beginner's Guide to Microsoft® Office FrontPage® 2003 by Kate J. Chase, Jennifer Ackerman Kettell

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Search Engine Tools

Pay no attention to e-mail solicitations from individuals and companies promising you—for a fee—to either list you in search engines or to ensure that you'll get top ranking in them. The truth is that no one can guarantee you a slot in a search engine's top 10 rank. If someone makes that promise, run!

Although some Web site promotion firms offer very legitimate services, some do nothing more than the kind of steps you can do for yourself—and a few have been known to pocket their customers' money while doing nothing at all.

That said, a host of tools exist—some for free, some for a fee—that help you generate the top keywords for promotion of a particular type of site, product, or service. Before you buy one, however, consider ...

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