Absolute Beginner's Guide to Launching an eBay Business

Table of contents

1. Title Page
2. Copyright Page
3. Dedication
4. Contents at a Glance
5. Table of Contents
6. About the Author
7. Acknowledgments
8. We Want to Hear from You!
9. Introduction
10. Part I. Learning the Ropes
    1. 1. Reviewing eBay Basics
    2. 2. Using eBay's Advanced Features
11. Part II. Setting Up an eBay Business
    1. 3. Step One: Create a Business Plan
    2. 4. Step Two: Evaluate Your Funding Needs
    3. 5. Step Three: Deal with Business and Legal Issues
    4. 6. Step Four: Set Up a Record-keeping System
    5. 7. Step Five: Set Up Your Back Office
    6. 8. Step Six: Find and Manage Your Inventory
    7. 9. Step Seven: Research Other eBay Auctions—and Set a Pricing Strategy
    8. 10. Step Eight: Establish Your eBay Presence
12. Part III. Managing Your Day-to-Day Business
    1. 11. Creating Item Listings
    2. 12. Managing Your Auctions
    3. 13. Managing Customer Payments
    4. 14. Managing Packing and Shipping
    5. 15. Dealing with Customers
    6. 16. Dealing with Problems
13. Part IV. Moving from Seller to PowerSeller
    1. 17. Becoming an eBay PowerSeller
    2. 18. Making Your Auctions More Effective
    3. 19. Working with Photographs
    4. 20. Using Professional Auction Tools
    5. 21. Opening an eBay Store
    6. 22. Setting Up Your Own Web Site for Online Sales
    7. 23. Integrating eBay Auctions into an Existing Business
    8. 24. Promoting Your eBay Auctions
14. Index