22. Setting Up Your Own Web Site for Online Sales

In the previous chapter we looked at eBay Stores, where you can sell additional fixed-price merchandise to your auction customers. An eBay Store, however, is a rather limited online storefront. If you want to move full-force into online retailing, you'll want something more fully featured.

Fortunately, setting up your own online storefront isn't nearly as involved as you might think. There are numerous services available that provide prepackaged storefront solutions; all you have to do is point and click (and pay some money) to get your store online. Or, if you want something ...

Get Absolute Beginner's Guide to Launching an eBay Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.