Contents
Acknowledgments vii
Part 1 The Challenge 1
Chapter 1 The Naked Truth 3
The Kumbaya Syndrome 4
It Ain’t Easy 7
Cultures of Integrity 9
Compelling Brands 10
Competitive Advantages 12
Productive Workforces 13
Consistent Leadership 16
Positive Morale 18
Chapter 2 A Culture of Absolute
Honesty 22
What Is Corporate Culture? 24
Common Behavior Patterns 25
Organizational Values and Beliefs 29
Personal Attitudes and Assumptions 37
Embarking on the Transformation 40
The Formula for Effective Change 42
The Transformation Process 46
The Six Laws of Absolute Honesty 49
Part 2 The Six Laws of
Absolute Honesty 53
Chapter 3 Absolute Honesty Law #1:
Tell the Truth 55
Tell the Truth: You Create Trust 56
Tell the Truth: You Do the Right Thing 57
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