
168 THE SIX LAWS OF ABSOLUTE HONESTY
requirements for a successful product launch differently. You’ve
got a point about getting specific demographics on the growing
retirement market. I hadn’t thought about that.’’
7. Describe why you don’t agree with the untrue parts. Here’s your
chance to make your case. Do so in a nonattacking, fact-
presenting manner, and then ask for the criticizer’s thoughts:
‘‘William, I don’t think we should analyze this too long or we’ll
miss an opportunity to get the jump on the market. Several sales-
people have told me that they’re hearing in the marketplace that
Gizmo Inc. is considering releasing a similar product. Is