WE WOULD LIKE to thank Jim Levine of Levine Greenberg for his insights and guidance, especially in the initial stages of this project. Thanks to Hollis Heimbouch at HarperCollins for her absolute confidence in our concept, and for turning it into an actual book. We have discussed ideas in this book when presenting them in various universities and other forums and benefited from their points and counterpoints. We are grateful to Ran Kivetz (Columbia University) and Ravi Dhar (Yale University) for their suggestions and perspectives. We interviewed several people for this book and we’d like to thank each and every one of them. Here they are, in no particular order: Bing Liu (University of Illinois), Brett Hurt (Bazaarvoice), Dara ...
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