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Aaker, David, 62, 75-76
ABC News, 21, 165
ABC TV, 44-45, 52, 53
absolute advantage, 97
absolute evaluations
future of, 175-183
perfect information and, 9-10
shift from relative evaluations to, 3-9, 167
what drives the shift from relative to, 10-16
absolute inequality, 166, 171-172
Accor, 157
Acer, 16, 153
adoption model/adopter categories, 91-100
advertising
in generating consumer interest, 135-138
persuasive, 108-111
testing of TV commercials, 151
top-of-mind, 136, 143, 172
see also marketing
Allen, Woody, 108
Amazon.com, 12, 23
couch tracking on, 34, 36
as distribution ...
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