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Absolute Value - What Really Influences Customers in the Age of (Nearly) Perfect Information by Emanuel Rosen, Itamar Simonson

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INDEX

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Aaker, David, 62, 75-76

ABC News, 21, 165

ABC TV, 44-45, 52, 53

absolute advantage, 97

absolute evaluations

future of, 175-183

perfect information and, 9-10

shift from relative evaluations to, 3-9, 167

what drives the shift from relative to, 10-16

absolute inequality, 166, 171-172

Accor, 157

Acer, 16, 153

adoption model/adopter categories, 91-100

advertising

in generating consumer interest, 135-138

persuasive, 108-111

testing of TV commercials, 151

top-of-mind, 136, 143, 172

see also marketing

Allen, Woody, 108

Amazon.com, 12, 23

couch tracking on, 34, 36

as distribution ...

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