Links mentioned in the notes can be accessed online from the book’s website at www.AbsoluteValueBook.com
1. There are numerous statements about these widely held beliefs. The ones we quoted happen to be from the following sources. About branding: Brian Solis, “The Importance of Brand in an Era of Digital Darwinism,” The Brian Solis Blog, March 5, 2012, accessed May 15, 2013, http://www.briansolis.com/2012/03/the-importance-of-brand-in-an-era-of-digital-darwinism.
About loyalty: “Consumer Loyalty: Isn’t that the Goal?” Chief Marketer, January 6, 2009, accessed May 15, 2013, http://www.chiefmarketer.com/database-marketing/loyalty-crm/consumer-loyalty-isnt-that-the-goal-06012009.
About irrationality: William J. Cusick, All ...