Chapter 8. Critical Success Factors for CRM and DW
When formulating objectives for an enterprise or even a project, there should always be a set of specific criteria for success. Until the latter part of the twentieth century, the phrasing of these objectives, or goals, into a concise set of measurements and known (or communicated) achievement-oriented statements did not become prevalent. The term now commonly used is Critical Success Factors (CSF).
In this chapter, you will read about numerous suggestions on “success criteria” and “questions” to ask your providers/vendors/partners that should enable you to increase your success rate of implementations and also your contribution to your enterprise. These viewpoints are included to assist you in ...
Get Accelerating Customer Relationships: Using CRM and Relationship Technologies™ now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.