Chapter 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies
“Organizations derive different kinds of value from data ware-housing. Some value is ubiquitous; nearly every user of a data warehouse can show that he or she has better and improved information, and better support for decision making.”
|--Barbara Haley Wixom, Dale Goodhue, and Hugh Watson “The Benefits of Data Warehousing at Whirlpool Corporation” Annals of Cases on IT Applications and Management|
There are hundreds of excellent experiences of many companies—small businesses and large multinational corporations—around the world as a result of implementing an integrated “info-structure” utilizing a scalable data warehouse as the base for business intelligence ...