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Chapter 6
Supportive Infrastructure
for Innovation
e innovation team has always seen itself as owning very little opera-
tionally. Instead, we’ve seen our role as catalyzing innovative thinking
and capabilities within the organization. e freedom to innovate is
everyone’s privilege, not just that of a separate workgroup.
—Jennifer Phillips
Director, Virginia Mason Center for Innovation
Culture and infrastructure are intimately linked. If culture is the way we do things
around here, then infrastructure is what aims to make it easy to do the right things.
If leaders desire a culture where information flows freely to stimulate innovation,
then it is ...