Chapter 5: Balancing patient empowerment and online security considerations from impact of social media promotion of prescription drugs: Physician perception
Samrat Kumar Mukherjeea; Abhijit Sarkara; Jitendra Kumara; Ankit Singhb; Ajeya K. Jhaa a Sikkim Manipal Institute of Technology, Sikkim Manipal University, Majhitar, Sikkim, Indiab Symbiosis Institute of Health Sciences, Symbiosis International (Deemed University), Pune, Maharashtra, India
Abstract
Social media promotion (SMP) of prescription drugs has increased dramatically in the past two decades. The impact of this new phenomenon (although it is illegal in most countries) of promotion on patient's behavior has not been properly researched. This study aims to understand physician's ...
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