Chapter 6: Social media health communication: A cursory examination of hospitals in India with Facebook presence during the COVID-19 pandemic
Babatunde Abiodun Baloguna,b,*; Manayath Dhanyab; P.K. Viswanathanc a Amrita School for Sustainable Development, Amrita Vishwa Vidyapeetham University, Amritapuri, Kerala, Indiab Amrita School of Business, Amrita Vishwa Vidyapeetham University, Kochi, Kerala, Indiac Amrita School of Business, Amrita Vishwa Vidyapeetham University, Amritapuri, Kerala, India* Present address: Australian Institute of Health Service Management, University of Tasmania, Australia
Abstract
Social media is fast becoming a gateway for hospitals to engage in and interact with their customers and patients. This provides unprecedented ...
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