Discovering Your Personal Brand

On Overcoming Image-Lag and Myopic Perspectives

So how do you go about strengthening your personal brand? Let's start with the assumption that we don't always understand how we come across to other people. To correct for this shortcoming, we periodically need to perform a self-audit of our brand. Taking this action helps us understand how we are coming across to others NOW, in our current work situation.

While self-reflection is a critical ingredient in the brand-changing process, there are two reasons why we cannot completely rely on it. The first reason is that we all suffer from image lag. To understand this, you only have to think back to the last high school reunion that you attended. Weren't you just a little ...

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