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Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships by Sharon Schweitzer, Bob Waisfisz, Liz Alexander

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Advance Praise

Well before Austin became the venue for Formula One, the city's leadership considered it important to focus on our globalization efforts and develop an internationally inclusive mindset. We at the Chamber of Commerce know the importance of building trust, inspiring respect and creating long-lasting business relationships with the many international communities that choose to invest here. That is why we are excited that one of our own, international etiquette expert and intercultural consultant Sharon Schweitzer, has stepped up to author such a detailed, resource-rich book. Access to Asia will be invaluable to anyone who understands that today's business, whether corporate or civic, depends on developing sound, long-term relationships. We know from having watched our diverse community grow exponentially how important this is to business success today.

— Michael W. Rollins, CCE, President & CEO, Austin Chamber of Commerce. Austin, Texas USA

China in 24 pages? Didn't think it could be done? Sharon Schweitzer presents what the visiting business person needs to know with her clear, comprehensive, no-nonsense advice. In just this one chapter, she has incorporated Chinese expectations, communication patterns and work organisation in a simple, succinct way (including some useful phrases in Mandarin.) I found her commentary on key differences between the Chinese and Western way of doing things highly illuminating and her references to experts in the field very appropriate ...

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