‘It is a yearly struggle: the conflict between public relations experts determined to put a sunny face on somewhat drearier figures, and those determined to tell it like it is, no matter how many “warts” there are on the year's story. The annual report is a vital instrument designed – ideally – to tell the story of a company, its objectives, where the company succeeded or failed, and what the company intends to do next year.’
Kirsty Simpson, ‘Glossy, expensive and useless’, Australian Accountant, September 1997, pp. 16–18.
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