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John OrvosAchieving Business Agilityhttps://doi.org/10.1007/978-1-4842-3855-4_1

1. Sound the Alarm

John Orvos1 
Belle Mead, New Jersey, USA

A sound the alarm strategy will get an executive’s attention by alerting him or her to an imminent company problem and creates a sense of urgency to address it. This strategy is based on getting your executive’s attention by pointing out the ramifications of an emerging business problem: new competitors are winning over your customers and are poised to take the lead. Today, companies are competing on a whole new playing field. Customer demands are changing too fast for most companies to keep up. As the world becomes more digital, traditional companies are being disrupted and are rapidly losing market ...

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