© CA 2019
John OrvosAchieving Business Agilityhttps://doi.org/10.1007/978-1-4842-3855-4_3

3. Shine the Light

John Orvos1 
Belle Mead, New Jersey, USA

You can shine the light on a new way to make product decisions that will best deliver customer value. Your task at this stage is to demonstrate how the executives from the four pillars, delivery, finance, marketing, and channels, can benefit from a new operating model to address the company problem. You will, therefore, need to take action as the first step toward this change by illuminating how each executive will benefit by improving their operating model to be solve the company problem.

Presenting a New Operating Model

Use the shine-the-light strategy when an executive acknowledges, admits, and ...

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