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Achieving High Performance by Pippa Bourne, Michael Bourne

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Developing your Brand

We have looked at the importance of how other people see you and of understanding yourself, your strengths and limitations, and your ambitions. Developing your brand[] is about how you bring these together, use them to differentiate yourself from other people, and develop your career.

Brand — a unique and consistent set of values that underpins a product or service.

Giving the right impression

Just as a company builds its brand, you need to know what you stand for and how you want to project yourself to others, and make sure the messages you give out are consistent with that. This doesn’t mean you should try to be something you aren’t. That may work for a short time but it’s impossible to keep up over a long period. Your ...

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