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Achieving Transformational Change in Academic Libraries by Stephen Mossop

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5

When does it all end?

Abstract:

This chapter considers the conclusion of transformational change episodes, including schemes of delegation, and the changing role of leadership as fluctuating between control and facilitation in order to maintain a state of change-readiness. The chapter explores the concept of marketing as a customer-centred philosophy rather than as simple promotion, and the benefits of holistic marketing campaigns that focus variously upon different customer groups including internal stakeholders. The chapter concludes by comparing the characteristics of style, temperament and skills displayed by leaders involved in creating a transformational change environment to those required to establish and maintain appropriate management ...

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