Active Storytelling

Using Video News Releases for PR Professionals

Brian Solis and Deirdre Breakenridge

Social Media is ushering in an emerging era of multimedia storytelling. Dubbed the Video News Release (VNR) redux, or VNR 2.0, PR professionals can now tell stories through video much easier than ever. Ready or not, it might be a good idea to start brushing up on your Web video capturing, editing, and uploading to social networks.

Traditional VNRs

As broadcast TV gained in popularity, Public Relations adopted the use of video production and satellite distribution to create and send B-Roll (Broadcast Roll) and VNRs, to help news studios package and present breaking stories or trends easily, without having to send crews around the country or ...

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