PURPOSE: THE ORGANIZATION’S SOUL
If people in your organization are not motivated to give their best, you have a problem. And that problem is likely connected to a lack or shortage of purpose.
Biologically speaking, the soul is not part of the human body, yet it is the central aspect of the human being. The soul can be understood as the quest for an answer to why we exist, what our purpose in life is. The concept of purpose plays the same role in an organization.
Human life is more than doing things; it is even more than doing things well. Life is about meaning, and for thousands of years humans have connected the quest for meaning to the concept of a transcendent value — one that will outlast our limited life span here on Earth. The ...