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Adaptive Capacity by Juan Carlos Eichholz

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PROLOGUE: THE TREES

In May 2005 Fortune magazine published a cover story by reporter Fred Vogelstein titled “Gates vs. Google: Why Google Scares Bill Gates.” At the time, the search engine company founded by twenty-somethings Sergey Brin and Larry Page was just a fraction of the Internet powerhouse it would become, and Gates’ Microsoft was still the sole dominant player in the world of PC software. The article begins with an extraordinary anecdote describing the moment in December 2003 when the enormous scope of Google’s challenge to Microsoft first became clear to Gates. He had taken a look at descriptions for open jobs at Google on the company website and noticed they were looking for engineers with backgrounds that had nothing to do with a ...

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