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Disruptive Connections of Challengers
I believe you have to be willing to be misunderstood if you’re going to innovate.
—JEFF BEZOS
Ever since it was founded in 1994, the titanic online empire Amazon has had inimitable ambitions. The company began as an online bookstore, recognizing that brick-and-mortar retail stores could offer only up to 200,000 different titles, but an online bookstore could offer significantly more at less cost. Of course, to do so, the company would have to have wholesale access to books, centralized distribution centers, and a strong logistics network. Jeff Bezos, the company’s founder, has always challenged conventional ...
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