7. Engagement Analytics
Engagement analytics measure the connectedness of users with your website. The purpose is to increase the level of trust and communication with visitors, and ultimately increase revenue. To achieve higher levels of engagement, you must evaluate the user experience. Are visitors able to find what they’re looking for? Does the content compel them to dive deeper? Is your navigation helpful or frustrating? The series of reports outlined in this chapter can help you evaluate these areas of engagement.
Technical difficulties and poor content are a prime ways to scare away visitors. These are easy targets for improving visitor engagement. Use the following reports to:
• Determine technical errors to correct. ...